about us

Versatile expertise at your service

Our small team incorporates 20+ years in the marketing and branding industries, as well as Web Development, Search Engine Optimization, Search Engine Marketing, and Sales.

This unique mix allows us to look at your situation from all angles and find the most efficient solution for your business.

Meet our founder
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.

Philip Kotler, The Father of Modern Marketing 

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Domain
ACQUISITIONS

Realise your true potential

If you think "the average" is not good enough, you are in the right place.
We will assist you with:

- Upgrading your brand
- Branding a new bussiness
- Complete rebrand

Whether you have a great idea and are not sure how to present it to the world or you have an established brand and want to take it to the next level - let's chat, we can help.

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DOMAIN FACTS

Did you know...

Facebook launched as TheFacebook.com. In 2005 they paid $200,000 to acquire the domain Facebook.com and in 2010 they paid $8.5 million for another domain - fb.com

"Do you know how many companies have “Sumo” in their name? It’s a lot. You wouldn’t believe how many times someone has come up to me and said, “Oh, are you also like (completely unrelated to us) sumo?”. Ultimately, $1.5 million is a lot to spend on a domain. But Sumo is a brand we will have forever. I’ve come around on the importance of branding because it shows our customers, future employees and competition that we’re serious and here to stay."

Noah Kagan, Co-founder of Sumo.com, brand upgrade from Sumome.com for $1.5 million

Aaron Patzer, founder of Mint (the idea was an abbreviation of « Money Intelligence ») purchased the domain mymint.com for about $3,000 of his own money prior to raising any venture funding as he couldn’t afford Mint.com. Later on the owner of the domain didn't want to sell and couldn't be convinced by any sum. Eventually he settled for 3% of the company to acquire the domain. At the closing sale of Mint.com, that was worth $8.1 million.

SalesForce has its own portfolio of premium domains like Einstein.com, Work.com, Data.com and IQ.com. Marc Benioff has a long personal history with domains and in fact, he gave the trademark and domain name AppStore.com to Steve Jobs as a thank you gift.

The most expensive domain sold up to date is CarInsurance.com - sold for $49,700,000 back in 2010
The domain was property of an insurance agency and now belongs to QuinStreet Inc.

98.8% of Fortune 500 companies have a matching .com domain name. The top 10 000 websites on the web have less than 8 characters in their domain name. The top 500 000 have 10 or less characters in their domains.

"Other people can sell pillows, but no one can come in and be pillows.com. Brand is key. Having a one-word category killer name as our brand has been everything for us. I would call it more of a capital purchase. We easily got our return for what we paid for the name very quickly."

Crag Clark from Pillows.com, brand upgrade from PacificPillows.com
for an undisclosed amount in the six-figure range

As of May 2018, 46.5% of all domains registered are .com followed by .org (5.1%), .ru (4.1%) and .net with 4%.

Porno.com was sold in 2015 for $8,888,888.88 . The domain was purchased for $42,000 in 1997.

Beijing-based Qihoo 360 spent $17 million in 2015 for the domain 360.com to buy it from Vodafone. The brand boosted its global profile by uniting their mobile hardware, antivirus software, web browser and smartphones manufacture.

In 2015 Candy.com was sold for $3 million + Royalties + 10% Ownership. The owner bought the domain via broker for about $100,000 in 2005.

“ At the end of the day, to me, a domain name is essentially a huge part of your brand. There’s the level of professionalism that comes across when you have a strong domain name, because it implies that you are very, very serious about your business and so I’m a big believer in a solid domain. "

Sol Orwell, bought www.examine.com for $40k

consultancy

Let's build up your brand together

The best time to get a professional advice for your brand is yesterday. The next best time is now. You can save and earn money and time by picking the right name for your business so the sooner you do that - the better.

With 20+ years experience helping businesses start and grow online, we're able to offer consulting services on the following:

- Brand Architecture
- Startup/Company Naming
- Rebranding
- Domain Name Valuation

What you can expect:
- Straightforward approach
- Strict confidentiality
- Extensive industry knowledge

We listen, study, and analyze. We take into account your experience and current situation and couple that with our industry knowledge to propose you a number of solutions - you choose the one that fits you best.

GET IN TOUCH
* Minimum 3 hours required. You will be provided with a detailed report covering your competitors, available options with pros and cons depending on your budget, personal preferences and target market.

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We are always happy to help