Names with stories: The story behind

Jan Bednar, the CEO of ShipMonk, talks about creating a brand that is memorable, recognizable, and accessible.

ShipMonk started back in 2014 out of a true need for a service in an industry that was growing faster than anything else. Now, in 2020, the company that provides stress-free packing and shipping services for small and mid-sized e-commerce companies is continuing additional expansion and growth with hundreds of employees. Jan Bednar, the CEO of ShipMonk, talks about the origin of the brand name ShipMonk, what was the reason behind acquiring the exact brand match domain and why having a strong online presence is essential for their success.

What was the original source of inspiration for you to start ShipMonk? Were there particular trends or market demands you were responding to?

I’m originally from the Czech Republic, and I came to the U.S. to pursue a college education. My friends and family back home would often ask me to send them American products, as many companies were either unable or unwilling to ship to countries outside of North America. I found a solution for that through my first company, BedaBox, which was actually born right out of my dorm room in college. BedaBox started out as a package forwarding business, which meant that I would purchase products in the States, package them, and ship them out to a recipient outside the US. As I began to gain traction, I was approached by a local eCommerce company for order fulfillment, which at the time was not only an enormous risk but also an enormous opportunity. Nevertheless, I had a genuine desire to improve — and possibly even revolutionize — the logistics industry, which is how ShipMonk was born.

Why did you originally decide to brand your company under the name “ShipMonk”, were there any other names you were considering?

The idea behind “ShipMonk” actually came quite spontaneously. It was after hours, and the very first ShipMonk employees and I were bouncing off ideas. We wanted something “zen” to emphasize how easy and stress-free our company would be… and what could be more zen than a monk?!

Did you know the value or importance of owning an exact match domain and what impact it could have on your business? What was your reasoning behind acquiring the exact brand match domain?

As a startup, we knew that it was crucial to create a brand that would be memorable, recognizable, and accessible. We wanted to leave a lasting impression on anyone and everyone who stumbled upon ShipMonk. Maintaining brand consistency, both online and offline, still remains a top priority for us. Our customers rely on us and our brand, and we build loyalty and trust from brand recognition.