MicroAcquire: Thinking Bigger with Acquire.com

Microacquire was founded in 2020 with the mission to build a founder-friendly startup acquisition marketplace. The founder Andrew Gazdecki was inspired by his personal experience of selling a business.

Recently Andrew announced that they are dropping the Micro and investing in Acquire.com. The news followed a long twitter thread where he shared his team’s experience and challenges with the current name, and asked for feedback from his followers. Some of the challenges with MicroAcquire will ring true to many startup owners.

Here are some of the comments:

  • I have had countless founders calls where there was confusion as to what size deal we can handles. “I think I’m too small” to ” I think I’m too big”.
  • I’ve spoken to many entrepreneurs who said they never even considered listing on Microacquire as they assumed it was too small for them.
  • I think “micro” holds us back in some sellers mind as being “too small”. I can’t even tell you how many times I’ve heard this before from founders
  • Yes, I’ve had multiple comments from founders saying “I thought your company only specializes in small deals or small startups.” I think it would be competitive for us over the long term.

Micro Acquire
Old domain
Limiting growth, Brand Misalignment, User Confusion
New domain