R3-IoT Rebrands to Krucial, Representing the Importance of Making Digital Transformation Available For All

Satellite-enabled connectivity start-up R3-IoT announced a rebrand to Krucial and officially launched its new flagship product – Krucial CONNECT. 

R3-IoT used the domain name R3-IoT.com before rebranding to Krucial. Using numbers in domain names is discouraged since they might make the name less comprehensible. Because it is unclear if the domain name utilizes the numeral or a written out word for the number, having a name that contains digits often leads to confusion and ineffective marketing. Like numbers, adding hyphens is not advised since it adds complexity for consumers who frequently overlook it while typing in a domain name.

The new brand name offers more recognition and closely connects with Krucial’s flagship product. The company proved the importance of having an exact brand match domain name, switching operations to the new domain they secured, Krucial.com.

Old domain
Traffic Loss, User Confusion, Name Complexity, Limiting Growth
New domain