Ovo Energy Simplifies Its Name And Rebrands To Ovo Because ‘Energy Is Changing’

Ovo Energy is a leading energy company determined to create a world without carbon. In July 2023, the company dropped the word "Energy" from its name. With this change, Ovo signals to its customers and the market at large that it has expanded its scope, offering a broader range of products or services. This repositioning helps the brand appeal to a wider audience, reaching beyond the traditional confines of the energy sector. This strategic move allows Ovo to transcend its energy supplier origins, appeal to a broader audience, enhance memorability, and leverage the competitive advantage of its premium three-letter domain name, Ovo.com.