Sky's the Limit: IPsoft's Transformation to Amelia

Amelia, an American tech company, specialises in artificial intelligence, cognitive, and autonomous business solutions. 2014, IPsoft launched Amelia, the first cognitive agent that interacts like a human. In 2020, IPsoft rebranded as Amelia, aligning its brand identity with its flagship product, named after the legendary pilot Amelia Earhart. The business also secured the exact brand match domain name Amelia.com, which redirects to Amelia.ai. Our recent survey shows that personal names as a brand have been a strong trend over the past decade. The reason behind this trend is to build intimacy with consumers. Brands want to sound friendly and human, and the shortest, easiest way to do that is with a human name.