F10 has Rebranded to Tenity In a Step Toward Global Expansion

In early 2023, F10 rebranded to Tenity to better reflect its global positioning. The new name, Tenity, combines the words 'ten' and 'infinity', signifying the company's heritage and aspirations. The business also moved from F10.global to an exact brand match domain name, Tenity.com. Adding numbers to a domain name can cause confusion as it is often unclear whether they should be spelt out or represented as numbers, leading to potential misspellings and making it difficult for users to remember the domain name. Tenity.com is easy to type, ensuring users can find the company's website quickly and efficiently.