Boosting Sales and Enhancing Brand Image: The Impact of PickandMix.com's Domain Upgrade

In 2020, during the COVID-19 lockdown, William Hale started PickandMix.com, turning a personal project into a successful online candy store. Originally named Hungry Hippo, the company rebranded to better reflect its offerings and appeal to customers. Shifting from Pickandmixsweets.co to the more memorable PickandMix.com in 2023, the business enhanced its online visibility and accessibility, making it easier for customers to find and connect with the brand.