FearFreePets.com Upgrades to FearFree.com, Enhancing Access to Animal Wellbeing Education

Fear Free provides online education to veterinary professionals, pet professionals, animal welfare communities, and pet owners. Initially operating under FearFreePets.com, the company has upgraded to the Exact Brand Match domain, FearFree.com. Startups often use longer, descriptive domains when an EBM domain isn’t available, but this can lead to issues like lost traffic and customer confusion, impacting marketing efforts. By switching to FearFree.com, Fear Free enhances its online visibility and credibility.