Guaranteed Rate Rebrands to Rate: Simplifying Access and Enhancing Brand Appeal

Guaranteed Rate, a leading U.S. mortgage lender, has rebranded to Rate. The company has owned the Rate.com domain since 2016, simplifying access for customers and eliminating common spelling errors. Dictionary word .com domains like Rate.com serve as powerful branding tools, conveying simplicity, authority, and accessibility, which are essential for building consumer trust and recognition. Rate.com is also a CVCV domain name, known for its positive and appealing sound across different languages and cultures. Renowned brands like Nike, Dove, Visa, Sony, Lego, Bose, and Puma also use CVCV domain names to boost their brand appeal.