From OurBranch to Branch.com: Elevating an Insurance Unicorn
Branch is a full-stack insurance company that leverages data, technology, and automation to simplify and reduce the cost of buying home and auto insurance. Established in 2017, the company initially operated from the domain OurBranch.com. Startups frequently append words to a domain name when the precise brand name is unavailable, potentially causing customer confusion or email issues. Upon reaching unicorn status, the company invested in the exact brand match Branch.com to solidify its position in the competitive global market.