ZOE Acquires Zoe.com, Elevating Its Brand Identity

ZOE, a health and nutrition technology company, upgraded its domain from JoinZoe.com to the Exact Brand Match (EBM) domain Zoe.com. Startups often add extra words when the EBM domain is unavailable, which can lead to lost traffic, misdirected emails, customer confusion, and less effective marketing. Three-letter .com domains, like Zoe.com, are rare and valuable, with all 17,576 already taken among 150 million .com registrations, making them a prestigious and strategic investment for future success.