Outgrowing the Name: FinancialForce Rebrands to Certinia to Emphasise a 'Single Source of Certainty'

FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform. Along with the rebrand, the company has secured the exact brand match domain Certinia.com. One-word .com domains are known to project a higher level of authority and professionalism, making them easier to remember, type, and share. This, in turn, leads to a better user experience and improved conversions.