Beachbody Becomes BODi, Emphasizing Authentic Self in Health and Fitness

Beachbody, known for its digital fitness and nutrition subscription service, has rebranded as BODi, aligning with its fresh Health Esteem focus. BODi's revamped approach promotes self-acceptance as a starting point for health and fitness endeavors, moving away from the notion of achieving an ideal "beach body." Embracing this new direction, the company has also acquired the CVCV domain, BODi.com. This strategic move not only fortifies their brand but also sets the stage for future growth and enhances the impact of their marketing efforts.