Relying on third parties means following their terms of service, like it or not.
Here we shortly describe the process of acquiring a premium domain name.
A rose by any other name would smell as sweet.
It can be a tricky business choosing the right brand name. Here are a few hints and tips to guide you along the way to adopting a successful brand name.
"When you're buying a premium domain, it's like buying a car or a house, so make sure you have a professional around unless you've done it a dozen times."
"Lots of founders think if the product is great, it will get known and the brand will build itself. This is all wrong, especially in SaaS where you have 1,000s of other brands."
The internet has upped the game, which is amazing. That means it’s easier to start, and easier to do it well, but also way harder to win. The competitive forces are making everyone raise their branding games."
"On the internet, your domain name is your foundation. You do not build a house on sand; you build it on concrete. For longevity, having the right foundation for your brand is everything."
"When we founded the company in 2016, securing the domain Fair.com was anything but easy. However, very quickly we saw great returns with respect to customer recognition, service adoption, website exposure, and SEO."
"A good name is the foundation for a great brand. It’s the first thing people see (or hear!) — and often leaves the very first taste or impression of an offering for consumers."
Buying any domain can be a tricky business so when we are talking about investing in a premium domain things can get even more confusing. Is it the right name? The right price? Are you making a good choice? Here are nine tips to help you navigate through the process.
"A great name is good for marketing but is also critical to team spirit."
Your desired .com domain name is taken. So what? Just add another word! Pick a fancy new extension! Put a dash? Anything can work, it doesn’t really matter, does it?
A .com domain is the default domain your customers will look for when trying to find your brand online.
+ Examples of rebranding done right
+ 3 examples of companies making a profit while being authentic
A premium domain will move your business to the next level and getting the right one for your website doesn’t cost much when you consider all the benefits that it brings to branding your business.
The perfect domain for you is out there, and even if someone else took it, you can still have it if you follow these tips!
Having the authenticity provided by the .com extension and a more representative name gave this company new wings to expand its influence and reach greater visibility in the competitive business world.
…and how to avoid them.
Color is a component that makes an influence, as is design and branding.
To celebrate April Fools Day we have compiled a short list of the lies you hear most often about domain names.
"Our team is very excited about this change and the brief domain is easier to go into people’s minds."
"We are a global business serving customers in more than 85 countries. We had to consider a .com domain, which is the only real global domain."
".com sees much more traffic than a .io! It was a no brainer to buy the domain, especially since we got a great deal on it."
"We were well aware of the problems most companies have with domains which is why we did our homework before choosing."
"Having this Joust.com domain made us feel that our branding was complete. It’s simple and easy to remember."
Who could resist interacting with you when you’re accompanied by a furry friend?
Here is what we have learned.
"As with most startups, the day was spent excitedly brainstorming and finding which .com names were available."
"I got the .com to cover the word of mouth case of the brand case for someone typing in the URL expecting us to be there."
"We knew the brand name and a memorable URL were important to what we were trying to build, so it was an early investment in our future."
"A perfect match domain offers consistency and brand reinforcement, helping people to find and spread the word about you easily."
"Our company has always been called “Neighbor,” so people would naturally type in Neighbor.com assuming we owned the domain."
"I personally think anything other than a .com is mostly free advertising for the .com version of your name."
We asked 12 brand experts and entrepreneurs to share their best advice on how to create a brand name, and here's what we have learned.
"We knew the value of having a strong brand name and we recognized Vivaldi as a potentially strong brand name. Our views there have not changed."
If you’re looking for ideas, these 13 marketing strategies will do the trick.
"Think of your domain purchase, not as a one-time transaction, but as an investment you’ll be able to amortize over the lifetime of the company."
Is it the right name? The right price? Are you making a good choice? Here are nine tips to help you navigate through the process.
"From the beginning, I wanted a name that was unique, meaningful and would help us build the right brand image in our customers’ minds."
Need to create a catchy brand name?
"Since we upgraded, we have had a real rush of positive messages of support congratulating us on the strong choice."
The real-life examples of those who have already taken this step.
"If you really want your brand to stand out, you have to invest in a domain that meets your needs."
"Most people like to know right away, “Who are you and what do you do?” This rebrand accomplishes that.
You are ok with all your marketing efforts being at the mercy of algorithm changes? Bidding for your own brand name to appear on top of your competitors? Sure, makes sense. Not.
"...in our case, we felt that a strong relatable name is important to our business. We are creating a destination site and it needs a memorable name."
"Having the right brand identity is important and more often than not, that starts with the company name which ideally is the domain name."
"When most people hear a brand name, they subconsciously create an image of a "straight" name (a name without special characters) in their minds."
"There's only one Flipdish.com and we would not have been happy using something else."
"Most people never knew the meaning of BQDN but everyone online will know what "Phenom" means, especially in the US."
Halloween is all about a little bit of scare, right?
This is what we found after compiling some quotes from entrepreneurs.
Many globally recognized brands have considered equity in exchange for getting their perfect domain name. Let's look at their stories together.
What brands did this year and what we liked
If you want to sell via third-party platforms - you can, but you just have to kiss the ring.
"It's worth a shot to own the perfect domain. In the digital world, your online address is your brand, your front store. Investing in it means investing in the future."
"We wanted to leave a lasting impression on anyone and everyone who stumbled upon ShipMonk."
Interview with Tom Love, Creative Director & Co-Founder of LoveGunn
Happy birthday, YouTube.com!