Bitly's Brand Evolution: Choosing for Enhanced Market Authority

Founded in 2008, Bitly is a leading URL-shortening service and link management platform. Launched initially on, the company was utilising the .ly domain extension – the country code for Libya. While ccTLDs can offer memorable and distinctive branding opportunities, they also come with a set of risks linked to the regulatory landscape of the respective countries. Recognising these challenges, Bitly redirected its services to the exact brand match domain This transition established the company as a resilient and authoritative technology company.

Old Domain
New Domain