From to A Commitment to Longer, Healthier Lives for Dogs

Loyal, a clinical-stage veterinary medicine company dedicated to enhancing the healthspan and lifespan of dogs, has acquired the premium domain, moving from its original, Initially useful, descriptive domains like can eventually limit brand development as the company expands. The switch to an Exact Brand Match (EBM) domain like removes any potential confusion and increases brand flexibility, facilitating growth. Owning a one-word .com domain like is a powerful branding tool that boosts accessibility and builds consumer trust and recognition.

Old Domain
New Domain