AcuityAds Rebrands to illumin, Clearing the Path for Growth and Innovation

In April 2023, the leading digital advertising software company, AcuityAds, shifted its corporate identity, rebranding itself as illumin. This name is derived from its flagship platform launched in 2020. The previous name, AcuityAds, was limiting as it linked the company to specific services. By adopting the name of its flagship platform, "illumin" can now explore broader horizons, moving beyond the constraints associated with having "ads" in its name. This rebrand empowers illumin to pursue new growth and innovation opportunities without being confined to a narrow niche. Additionally, the company has secured the exact brand match domain, illumin.com, further enhancing its online presence and paving the way for future growth and success.