We interviewed Nick Hollinger, Co-Founder & CEO of Visitor Queue, to get an insight into his entrepreneurial journey.
What is the difference between branding and running? Ricky Robinson, CEO of Shorthand, explains the analogy.
Peter Schofield talks about building an empire on killer ideas, love for the outdoors, and great domain names.
Peter McCaul, Founder of Péarlaí, explains the story behind his brand, why choosing a unique name is an important step of the brand-building process, and where he sees Péarlaí in the future.
Jean-Yves Sireau, CEO of Deriv.com, on how the evolution of brand came into existence.
The mystery of single missing socks finally solved.
The startup on a mission to make work happier for employees and employers.
We talk with Ted Rubin, CMO and Advisory Board Member at Photofy, about the importance of brand consistency and their approach to marketing, naming, and domain names.
What if you could badass your brand?
Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.
What makes Great so great?
Olin Hyde, the CEO and Co-founder of LeadCrunch on why branding matters in B2B marketing, his brand name, domains, and will AI replace salespeople in the foreseeable future.
On Earth day let’s take some time to look at the story behind this emblematic domain name - EARTH.COM.
Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.
"A successful brand has a strong voice, visual assets and employee culture that is perfectly and consistently aligned to the brand."
Ethan Ng, CEO of BiKi, talks about the company's brand philosophy, how did they get the domain name BiKi.com and what are some future plans for the company.
An obvious domain name is a well-lit and welcoming front door.
"If you have the possibility to start with a great domain name from the start, you'll benefit from it later. Because in the end, you'll definitely need one."
"CityStasher became ‘Stasher’ and this was a very important step to become a global business..."
"If you are starting your business and you are doing well, you need an international domain name. Globally, most people typing “.com” if they are searching for your website."
Rand Fishkin (a big name in the SEO industry) said: "Oh, you mean Yoast, that’s toast with a Y."
"We wanted to leave a lasting impression on anyone and everyone who stumbled upon ShipMonk."
"It's worth a shot to own the perfect domain. In the digital world, your online address is your brand, your front store. Investing in it means investing in the future."
"Most people never knew the meaning of BQDN but everyone online will know what "Phenom" means, especially in the US."
"There's only one Flipdish.com and we would not have been happy using something else."
"Having the right brand identity is important and more often than not, that starts with the company name which ideally is the domain name."
"...in our case, we felt that a strong relatable name is important to our business. We are creating a destination site and it needs a memorable name."
"Most people like to know right away, “Who are you and what do you do?” This rebrand accomplishes that.
"If you really want your brand to stand out, you have to invest in a domain that meets your needs."
"Since we upgraded, we have had a real rush of positive messages of support congratulating us on the strong choice."
"From the beginning, I wanted a name that was unique, meaningful and would help us build the right brand image in our customers’ minds."
"Think of your domain purchase, not as a one-time transaction, but as an investment you’ll be able to amortize over the lifetime of the company."
"We knew the value of having a strong brand name and we recognized Vivaldi as a potentially strong brand name. Our views there have not changed."
"I personally think anything other than a .com is mostly free advertising for the .com version of your name."
"Our company has always been called “Neighbor,” so people would naturally type in Neighbor.com assuming we owned the domain."
"A perfect match domain offers consistency and brand reinforcement, helping people to find and spread the word about you easily."
"We knew the brand name and a memorable URL were important to what we were trying to build, so it was an early investment in our future."
"I got the .com to cover the word of mouth case of the brand case for someone typing in the URL expecting us to be there."
"As with most startups, the day was spent excitedly brainstorming and finding which .com names were available."
Lamine Zarrad on how his business became a complete brand after buying the Joust.com domain name
Jack Forbes, the co-founder and CEO of PadPiper, unveiled the story behind coming up with the perfect catchy business name
".com sees much more traffic than a .io! It was a no brainer to buy the domain, especially since we got a great deal on it."
Diego Abba, the CEO of Italist, shared his strategies for building a successful global brand
The XAG team on the acquisition of the domain XA.com and how to stay on your customer’s mind
The original source of inspiration for creating the Reshuffle brand
A new way to shop, get approved and pay for your next car - all on your phone.
Blain Reinkensmeyer, Managing Director at RMG, talks about creating a brand name with meaning
Branding lessons on how B2B SaaS startups can succeed in hyper-competitive markets
Jacob Smith from Packet talks about the origin of the brand name, their choice of the domain name, and the process of acquisition