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We talk with Ted Rubin, CMO and Advisory Board Member at Photofy, about the importance of brand consistency and their approach to marketing, naming, and domain names.
What if you could badass your brand?
Matthias von Hauff, Founder & CEO of TEN31, about bridging the gap between conventional banking and the blockchain world.
What makes Great so great?
Olin Hyde, the CEO and Co-founder of LeadCrunch on why branding matters in B2B marketing, his brand name, domains, and will AI replace salespeople in the foreseeable future.
On Earth day let’s take some time to look at the story behind this emblematic domain name - EARTH.COM.
Yael Tamar, CMO and Partner at SolidBlock, answered our questions about the idea for SolidBlock, naming, and the importance of having an online presence.
"A successful brand has a strong voice, visual assets and employee culture that is perfectly and consistently aligned to the brand."
Ethan Ng, CEO of BiKi, talks about the company's brand philosophy, how did they get the domain name BiKi.com and what are some future plans for the company.
An obvious domain name is a well-lit and welcoming front door.
"If you have the possibility to start with a great domain name from the start, you'll benefit from it later. Because in the end, you'll definitely need one."
"CityStasher became ‘Stasher’ and this was a very important step to become a global business..."
"If you are starting your business and you are doing well, you need an international domain name. Globally, most people typing “.com” if they are searching for your website."
Rand Fishkin (a big name in the SEO industry) said: "Oh, you mean Yoast, that’s toast with a Y."
"We wanted to leave a lasting impression on anyone and everyone who stumbled upon ShipMonk."
"It's worth a shot to own the perfect domain. In the digital world, your online address is your brand, your front store. Investing in it means investing in the future."
"Most people never knew the meaning of BQDN but everyone online will know what "Phenom" means, especially in the US."
"There's only one Flipdish.com and we would not have been happy using something else."
"Having the right brand identity is important and more often than not, that starts with the company name which ideally is the domain name."
"...in our case, we felt that a strong relatable name is important to our business. We are creating a destination site and it needs a memorable name."
"Most people like to know right away, “Who are you and what do you do?” This rebrand accomplishes that.
"If you really want your brand to stand out, you have to invest in a domain that meets your needs."
"Since we upgraded, we have had a real rush of positive messages of support congratulating us on the strong choice."
"From the beginning, I wanted a name that was unique, meaningful and would help us build the right brand image in our customers’ minds."
"Think of your domain purchase, not as a one-time transaction, but as an investment you’ll be able to amortize over the lifetime of the company."
"We knew the value of having a strong brand name and we recognized Vivaldi as a potentially strong brand name. Our views there have not changed."
"I personally think anything other than a .com is mostly free advertising for the .com version of your name."
"Our company has always been called “Neighbor,” so people would naturally type in Neighbor.com assuming we owned the domain."
"A perfect match domain offers consistency and brand reinforcement, helping people to find and spread the word about you easily."
"We knew the brand name and a memorable URL were important to what we were trying to build, so it was an early investment in our future."
"I got the .com to cover the word of mouth case of the brand case for someone typing in the URL expecting us to be there."
"As with most startups, the day was spent excitedly brainstorming and finding which .com names were available."
"Having this Joust.com domain made us feel that our branding was complete. It’s simple and easy to remember."
"We were well aware of the problems most companies have with domains which is why we did our homework before choosing."
".com sees much more traffic than a .io! It was a no brainer to buy the domain, especially since we got a great deal on it."
"We are a global business serving customers in more than 85 countries. We had to consider a .com domain, which is the only real global domain."
"Our team is very excited about this change and the brief domain is easier to go into people’s minds."
"A great name is good for marketing but is also critical to team spirit."
"When we founded the company in 2016, securing the domain Fair.com was anything but easy. However, very quickly we saw great returns with respect to customer recognition, service adoption, website exposure, and SEO."
"On the internet, your domain name is your foundation. You do not build a house on sand; you build it on concrete. For longevity, having the right foundation for your brand is everything."
"Lots of founders think if the product is great, it will get known and the brand will build itself. This is all wrong, especially in SaaS where you have 1,000s of other brands."
"When you're buying a premium domain, it's like buying a car or a house, so make sure you have a professional around unless you've done it a dozen times."