Brands doing Pride Month right

How brands are celebrating and supporting Pride Month.

June is when people around the world are celebrating sexual diversity and raising awareness for the current problems that the community is facing. This year has been challenging from the start, with a pandemic, and now protests against racism and police brutality. The LGBT community is split between holding digital events and marches in solidarity with the Black Lives Matter cause. The events will surely leave a mark in history.

In comparison 2019 surely seemed a lot simpler. It was also the year when the LGBT community celebrated the 50th anniversary of the Stonewall Riots. New York City was chosen to be the host location for WorldPride 2019. In the light of Pride Month, we are exploring how brands supported the LGBT community last year.