Are you considering investing in a domain name for your business? Maybe you have already started building your brand on one that is not so perfect and now you are considering upgrading? Here are the real-life examples of those who have already taken those steps. Have their brands become stronger after acquiring their perfect domain name? Do they have more sales? What happened to the direct traffic of their website? Do they have lower marketing costs, easier customer conversion and respect in their industry? This is what we found after compiling some quotes from entrepreneurs who have shared with the public what changed after they acquired their best domain name.
"It certainly erases the negative impression that Enterprise users had when they tried to visit Packet.com before we owned it. While they would often find their way to .net, it was a poor experience and lowered the value of the company in the eyes of our biggest prospects. We no longer have that problem!" Jacob Smith, CMO of Packet
A good domain name can make a positive and lasting impression, while a bad one can send visitors running. How will potential customers, business partners, and investors first encounter your name?
"Not only does it brand us very clearly, but it has a much better potential for search and places us in people's minds as a bigger company from the outset. Feedback has been extremely positive from the industry. Our staff even reports that in casual conversation, people believe they know what Trip.com is, even if they don't…the brand is so simple it gives people the feeling that they should know us, even if they don't yet." Travis Katz, CEO of Trip
When customers recognize and back your brand, it helps lend a competitive edge to your company. What's your strategy to increase brand awareness?
"We always get great reactions when people learn about our name and company. It really does give people the understanding that our brand stands for service and quality." Lawn.com team
When done effectively, more brand name recognition enhances the track record of your business, builds trust with your potential customers, and infuses commitment with your clients. How do you get brand recognition?
"People are trusting us with their finances and TryDave just didn't seem to give me the same confidence as Dave.com." Jason Wilk,Co-Founder and CEO of Dave