TeslaMotors.com Upgrades to Tesla.com: A Domain Change for Unlimited Possibilities

Tesla is one of the most innovative and inspiring companies in the world today, and its success story is one that has captivated people around the globe. The company was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning as Tesla Motors, named after inventor and electrical engineer Nikola Tesla.

In February 2017, Tesla Motors shortened its name to simply Tesla and upgraded its domain name from TeslaMotors.com to the exact brand match Tesla.com. This move reflected the company’s evolution beyond just producing electric cars to include a range of products and services related to sustainable energy. The new domain name also aligns with the vision and image of the company, as Tesla now designs and manufactures electric vehicles (cars and trucks), battery energy storage from home to grid scale, solar panels, and solar roof tiles.

To secure the Tesla.com domain name, Elon Musk personally invested $11 million in February 2016 to buy it from its previous owner. The move was a bold statement about the company’s commitment to its brand and its long-term vision for sustainable energy.

Old domain
Product Expansion, Limiting Growth, Industry Evolution, Traffic Loss
New domain