Arcadia Power Rebrands to Arcadia to Better Reflect its Vision
Arcadia is a climate crisis-fighting tech company unlocking access to data and clean energy sources. Kiran Bhatraju started the firm in 2014 with the goal of making switching to renewable energy simpler for consumers.
The company was founded as Arcadia Power and, in 2019 rebranded to Arcadia, removing “power” from its name to avoid consumer confusion and better align with its vision. Along with the rebrand, the company secured the exact brand match domain name Arcadia.com, signaling authority and trust – fully aligned with their positioning.
Brand Confusion, Restrictive, Industry Evolution, Limiting growth