Marshmallow Growing Fast and Thinking Big with an Upgrade to

Marshmallow is revolutionizing the car insurance industry in the UK with its innovative approach to providing coverage. By using a wider range of data points and advanced algorithms, Marshmallow appeals to a diverse customer base and offers rates that are highly competitive. The company was co-founded by identical twins Oliver and Alexander Kent-Braham and David Goaté, and has already made a name for itself in the market. 

The Marshmallow team started their business journey on the .co extension, which is the country code for Colombia. Despite the early stages of their company, they demonstrated rapid growth and an unwavering determination to succeed. This was reflected in their decision to upgrade to the exact brand match domain at a later stage. This move not only showcased the team’s ambition and confidence in their business but also set the foundation for continued growth and expansion in the future.

Old domain
Traffic Loss, User Confusion, Limiting Growth, Lack of Credibility
New domain