Upgrading to PerfectDay.com: A Smart Move in Branding and Accessibility

Perfect Day produces dairy proteins that are nutritionally identical to proteins from cow’s milk. The company was founded in 2014 by bioengineers Ryan Pandya and Perumal Gandhi and launched under the name Muufri, but rebranded to Perfect Day in 2016. The new brand name is a reference to the Lou Reed song of the same name.

After the rebrand, the company operated on PerfectDayFoods.com and later upgraded to their exact match domain name PerfectDay.com. Investing in a .com domain name that matches their brand name ensures their brand is secure online and makes it easy for their customers, business partners, and investors to reach them.

Perfect Day
Old domain
Restrictive, Traffic Loss, Brand Misalignment
New domain