Building Bridges Online: Bridgit's Domain Upgrade and Brand Enhancement

Bridgit’s workforce planning and optimization platform translates workforce data into actionable insights, empowering contractors to bid on projects and allocate staff efficiently. Brodie, one of the company’s founders, explained why they chose the name Bridgit. They aimed to add a human touch to the company’s identity, avoiding any sense of complexity or intimidation. The name’s distinctiveness came from its inclusion of the term ‘bridge,’ which signaled smooth communication and a familiar personal name. Brodie also shared that their on-site customers had enthusiastically embraced the name Bridgit. They often playfully remarked, “Tell Bridgit to do that,” showcasing their lighthearted and personable connection with the company’s name.

With such a thoughtful approach to the brand name, acquiring the exact brand match domain marks a significant achievement for Bridgit, enhancing its brand recognition, online presence, and user experience by securing this domain. This upgrade from demonstrates Bridgit’s commitment to providing a seamless and user-friendly platform for workforce planning in the construction industry.

Old domain
Traffic Loss, User Confusion, Limiting Growth, Brand Confusion
New domain