Schlesinger Group Rebrands to Sago: A Symbol of the Future and a Clear Reflection of the Company's Current Position

On March 1st, 2023, Schlesinger Group, a leading provider of research and data solutions, announced a rebrand that would transform the company’s 57-year legacy into a new brand called Sago. Along with a new name, Sago also introduced a new visual identity, website, and refreshed positioning. It is worth noting that the word “sago” has an interesting origin. Sago is actually an edible starch which is obtained from a palm and is a staple food in parts of the tropics.

In addition to moving to a stronger and simpler brand, Sago has also invested in an exact brand match CVCV domain name – CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. These short, easy-to-pronounce and memorable words have a positive and bouncy sound, making them appealing to customers of different languages and cultures. Renowned brands such as Nike, Dove, Visa, Sony, Lego, Bose, Puma, and others have already utilised the power of CVCV domain names to create strong brand identities that are easily recognisable and memorable. Investing in such a name gives Sago a significant competitive advantage and sends a strong message of trust to customers, investors and business partners.

Old domain
Name Complexity, Limited Recognition, Limiting Growth, Brand Complexity
New domain