Fintech Accelerator F10 has rebranded as Tenity In a Step Toward Global Expansion

In early 2023, F10 announced that it would be undergoing a rebrand to reflect its global positioning better and will henceforth be known as Tenity. This change aligns with Tenity’s ambitious goals for 2023 and beyond, as it seeks to establish itself as the most significant and effective global innovation ecosystem that shapes the future of finance and insurance. The new brand name, Tenity, combines two words, “ten” and “infinity,” signifying the company’s heritage and aspirations. The word “infinity” represents the company’s limitless ambition to grow and expand beyond its current state, while “ten” signifies the ten companies that completed Tenity’s first Prototype-to-Product program (P2), as well as a smooth transition from its former name, F10. The new name also represents the company’s independent and value-driven mindset, a place where innovation and impact are created. It is a space where startups, corporates, and investors collaborate to shape the future of finance and insurance, embodying the notion that innovation works.

Tenity has also made the strategic decision to switch from their old URL extension,, to a new exact brand match domain name, Numbers in domain names can cause confusion because it is often unclear whether they should be written out or presented as numerals, leading to potential misspellings and making it more difficult for users to remember the domain name. is easy to type, ensuring that users can find the company’s website quickly and efficiently.

Old domain
User Confusion, Traffic loss, Limiting Growth
New domain