Insurance Startup Branch Acquires Unicorn Status and the Premium Domain Name

Branch is a full-stack insurance company that uses data, technology, and automation to simplify and lower the cost of purchasing home and auto insurance. 

Branch was founded in 2017 by Steve Lekas ​​and Joseph Emison and started on the domain Startups often add words to a domain name when the brand’s exact match name is taken. This can lead to confusion among customers or leaks of information and emails. On top of being a dictionary word, Branch is short, memorable, and simple, so it is no surprise that many other brands have also selected it. Here are a few examples:

  • Branch, cross-platform solution for mobile linking and attribution –
  • Branch, leading personal finance app –
  • Branch Technologies, Inc –
  • Branch, instant pay platform –
  • Branch, an office furniture startup –

The insurance company acquired its exact brand match domain, giving it a considerable advantage in the competitive international market. 

Old domain
Traffic Loss, Brand Misalignment, User Confusion
New domain