Insurance Startup Branch Acquires Unicorn Status and the Premium Domain Name Branch.com

Branch is a full-stack insurance company that uses data, technology, and automation to simplify and lower the cost of purchasing home and auto insurance. 


Branch was founded in 2017 by Steve Lekas ​​and Joseph Emison and started on the domain OurBranch.com. Startups often add words to a domain name when the brand’s exact match name is taken. This can lead to confusion among customers or leaks of information and emails. On top of being a dictionary word, Branch is short, memorable, and simple, so it is no surprise that many other brands have also selected it. Here are a few examples:

  • Branch, cross-platform solution for mobile linking and attribution – Branch.io
  • Branch, leading personal finance app – Branch.co
  • Branch Technologies, Inc – branch.gg
  • Branch, instant pay platform – branchapp.com
  • Branch, an office furniture startup – branchfurniture.com

The insurance company acquired its exact brand match domain Branch.com, giving it a considerable advantage in the competitive international market. 

Company
Branch
Old domain
OurBranch.com
Challenges
Traffic Loss, Brand Misalignment, User Confusion
New domain
Branch.com