Beavia: A Name Change Opens Opportunities for Diverse Product Lines

I Love Hummus, a Czech food company, celebrated its 10th anniversary with a rebrand to Beavia. After entering new markets and expanding their assortment, the name I love Hummus proved to be limiting for the brand.

The new brand name Beavia, which means “happy journey” in Latin, alludes to the brand’s mission: ”people to return to themselves and nature through quality and tasty food, and to find their own happy journey”. 

Before the rebranding, the company operated on the .cz domain extension, the country code of the Czech Republic. For its new brand, they have secured both and the exact brand match domain name and without question, it marks a significant turning point in the company’s expansion plan.

Old domain
Limiting Growth, Product Expansion, Limited Adaptability
New domain