Upgrades to to Reflect the Company’s Rapid Growth

Scale AI is a San Francisco-based data-labeling and management company. 

Scale AI launched on the domain name, benefiting from the .ai extension being a part of the company’s brand name. Tech startups have widely adopted the AI domain extension, associated with a popular technology term (Artificial Intelligence) and offering more availability than .com. The descriptive domain can lock a business in an area of activity and limit its growth, when expanding to new services and markets. Country extensions also come with certain risks that an established brand like Scale would better avoid as it grows. The company found a solution by investing in the premium dictionary word domain name and bringing trust and credibility to their business.

Old domain
User Confusion, Traffic loss, Limiting Growth
New domain