Outgrowing the Name: Austin Software Rebrands to Howdy to Reflect Expanding Horizons

Founded in 2018, Austin Software specialises in connecting top software engineering talent from Latin America with innovative tech employers in the United States. In November 2022, the company announced that it had outgrown its original name and rebranded itself as Howdy.

The business switched to the shorter and more memorable domain name Howdy.com, opening new growth and development opportunities. One word .com domains project authority and professionalism and are much easier to type, thus improving the user experience. The ability of a name to be memorable helps brands to build stronger relationships with their customers, business partners, and investors.

Old domain
Restrictive, Limiting Growth, Industry Evolution
New domain