From Spade.dev to Spade.com: A Domain Upgrade to Support Business Growth
Founded in 2021 by Oban MacTavish and Cooper Hart, Spade introduced a transaction enrichment API leveraging data to provide real-time insights into merchants, categories, and geolocations.
Following a successful funding round, Spade upgraded its domain name from Spade.dev to the exact brand match Spade.com. Upgrading to a .com domain is often seen as a signal of a company’s growth and success, as it can improve brand recognition and help establish a more significant online presence.
Unlike more established extensions, the .dev domain might not be as widely trusted by consumers, potentially posing challenges for businesses aiming to attract traffic and cultivate a broad customer base.
For Spade, which aims to establish itself as a leader in the Fintech industry, upgrading to a more widely recognised domain extension like .com is a strategic move to expand its reach and appeal to a broader audience. SmartBranding's research shows that 71% of the top Fintech companies prefer exact brand-match domain names, which carry trust and credibility – two crucial factors in the financial sector.
Limited Recognition, Limiting Growth, Lack of Credibility