From College Nannies and Sitters to Jovie: A Rebrand that Aligns with the Company's Values and Mission

College Nannies and Sitters has rebranded to Jovie, a move that aims to better represent the company and its community of caregivers. In addition to the new name and visual identity, Jovie has secured a .com domain that exactly matches their brand –

Jovie, a new brand name that is also a personal name, aims to establish trust and create a more personal and meaningful connection with the brand’s customers. This approach can give the brand a unique character and authenticity, helping it to stand out in a crowded market. Jovie is dedicated to creating a welcoming and supportive environment for both families seeking childcare and caregivers seeking employment, and the use of a personal name as a brand is one way that the company aims to foster a sense of familiarity and trust. 

Old domain
Name Complexity, Limited Recognition, Limiting Growth
New domain