FindHotel Rebrands to as Growth and Ambitions Require a Reflective Brand Identity

FindHotel has announced its rebrand to The company, which has been operating under the name for the past six years, felt that a new brand and domain were necessary in order to support its growth and ambitions.

The new name and visual identity will help the company to better differentiate itself in a crowded marketplace. In addition to being shorter and easier to remember, is also notable for being a three-letter .com domain. These types of domains are generally considered to be rare and valuable, making them desirable for global brands. An asset like can be a powerful tool for building credibility and attracting customers online, as it is instantly associated with a sense of authority and trustworthiness.

Old domain
Traffic Loss, User Confusion, Limiting Growth, Product Expansion
New domain