Reliable, Essential and Universal, Now with a Matching Name - Axle Payments Rebrands to Denim

Axle Payments is an NYC-based financial enablement platform for the freight and logistics industry. In September 2022, the company announced a $126 million Series B led by Pelion Venture Partners, comprising $26 million in equity funding and $100 million in debt financing. Along with its new capital, the company also underwent a complete rebrand and changed its name to Denim.

We often see businesses rebranding when they have outgrown their name, like Adwisely, Hapana, Deft, and many more. Denim has further increased its brand value by investing in the exact brand match domain – A short and memorable .com domain name incomparably optimizes brand recognition online. 

Old domain
Restrictive, Product Expansion, Limiting Growth
New domain