Outgrowing the Name: FinancialForce Rebrands to Certinia to Emphasise a 'Single Source of Certainty'

FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform.

Certinia has taken a bold step in establishing its new branding identity by securing the exact brand match domain Certinia.com. One-word .com domains are known to project a higher level of authority and professionalism, making them easier to remember, type, and share. This, in turn, leads to a better user experience and improved conversions. With the adoption of its new name and domain, Certinia is poised to expand its brand and communicate its message with greater efficacy.

Old domain
Product Expansion, Limiting Growth, Industry Evolution
New domain