Outgrowing the Name: FinancialForce Rebrands to Certinia to Emphasise a 'Single Source of Certainty'

FinancialForce, a leading platform for services businesses, has rebranded as Certinia to reflect the company’s transformation and the provision of a comprehensive Services-as-a-Business (SaaB) platform.

Certinia has taken a bold step in establishing its new branding identity by securing the exact brand match domain Certinia.com. One-word .com domains are known to project a higher level of authority and professionalism, making them easier to remember, type, and share. This, in turn, leads to a better user experience and improved conversions. With the adoption of its new name and domain, Certinia is poised to expand its brand and communicate its message with greater efficacy.