Improves Brand Trust with

GPooL was built by veterans of the cryptocurrency space and is based on a community-inspired vision to provide secure pooling services across numerous digital assets. 

The brand originally launched on the .io extension – a common choice with tech startups due to the reference to input/output. There are some benefits of country domain extensions, there are however some risks to consider too. And as the brand developed, dealing with sensitive information in a space where trust is of paramount importance – digital currencies – the team soon realized that compromising with their domain is not a good strategy for the future. In October 2021 GPooL secured the .com for their brand and is currently operating both domain names.

Old domain
User Confusion, Lack of Credibility, Traffic loss, Limiting Growth
New domain