AcuityAds Rebrands to illumin, Paving a Way for Growth and Innovation

In April 2023, AcuityAds, a leading digital advertising software company with a focus on journey advertising, announced a significant change in its corporate identity. The company will now be known as illumin, a name derived from its flagship platform, launched back in 2020. 

The previous name, AcuityAds, had become limiting as it tied the business to a particular set of services. By adopting the name of its flagship platform, the company can now expand its horizons, moving beyond the constraints that come with having “ads” in its name. This rebrand enables illumin to forge ahead in its pursuit of fresh opportunities for growth and innovation, unshackled by any narrow niche. The company has also transitioned to an exact brand match domain, The new domain name allows the business to further strengthen its online presence and expand its reach, providing a strong foundation for future growth and success.

Old domain
Market Positioning Issues, Restrictive, Product Expansion, Limiting Growth, Industry Evolution
New domain