From Cathay Pacific Cargo to Cathay Cargo: Strengthening Brand Alignment and Global Ambition
Cathay Pacific Cargo, the air cargo arm of Cathay Pacific Airlines, is rebranding to Cathay Cargo in alignment with the airline’s overall brand redesign.
Brand names that are tied to a particular region can be restrictive and may not accurately reflect the company’s global reach. The new name, Cathay Cargo, is more inclusive and allows the company to extend its reach. As part of its rebranding initiative, Cathay Cargo has invested in the exact brand match domain name CathayCargo.com. This investment will enhance the company’s online presence and make it easier for customers to find and engage with the brand.