JIT Services Rebrands as Sagiliti to Protect Its Brand and Capture Upcoming Opportunities

Founded in 1991, JIT Services provides energy and sustainability consulting, helping Fortune 500 companies and multifamily housing developers lower their carbon footprint and save money. In 2022, the company rebranded to Sagiliti, after more than two decades of experience in the fast-growing utility and energy consulting sector.

JIT Services used the domain name JitServicesInc.com before the rebrand. Another company with the same name – JIT Services, owns the domain name JitServices.com. Companies often include additional words when a business has to compromise with their domain if the exact brand match is taken. This can cause traffic and email leaks and often results in confusion amongst customers and business partners, as well as ineffective advertising. With this rebrand, Sagiliti secured the exact brand match domain name – Sagiliti.com. It certainly protects their brand and will bolster the efficiency of their marketing endeavors over the lifetime of their brand. 

Old domain
Traffic Loss, User Confusion, Limiting Growth
New domain