Milestones Rebrands as Hona, Reflecting Company Evolution and Enhanced Commitment to Customers

Milestones, an application that helps law firms update their clients on their cases, has changed its name to Hona. Before the rebrand, the business operated on the domain Companies often include additional words when a business has to compromise with their domain if the exact brand match is taken. This can cause traffic and email leaks and often results in confusion among customers and business partners, as well as ineffective advertising.

With the name change, Hona invested in the shorter and more memorable CVCV domain name, CVCV domain names are increasingly popular among businesses that want to establish a strong brand identity. By choosing, the company can build deeper relationships with its customers, business partners and investors and improve brand recognition in this highly competitive industry. As Hona expands its capabilities and increases its market share, the rebrand presents new opportunities for growth and development, positioning the company for long-term success. 

Old domain
Traffic Loss, Brand Misalignment, User Confusion
New domain