Enhancing Brand Clarity: Carrot's Domain Upgrade from OnCarrot.com to Carrot.com

Carrot is an online lead generation hub that provides high-performing websites, marketing tools, and training for real estate investors and agents.

The business launched on the domain name OnCarrot.com, as the exact brand match was already registered, but lately transitioned to the more user-friendly, premium Carrot.com. This decision was fueled by founder Mauch's recognition of the former domain's inadequacy. Constantly explaining his email address to customers became a burdensome task over time. The old domain name was  also frequently misinterpreted as the brand name, with many people associating the Carrot brand with "Oncarrot."

Old domain
Traffic Loss, User Confusion, Limiting Growth
New domain