From Alan.eu to Alan.com: How a Domain Upgrade Boosted Alan's Global Appeal

Alan is a health insurance platform that aims to transform the industry by prioritising customer experience and offering high-quality coverage at an affordable price. The company upgraded from Alan.eu to the exact brand match domain Alan.com.

Country domain extensions like .eu can limit a company's global appeal, hindering customer attraction and retention. The premium domain name Alan.com resolves these challenges by offering a professional and internationally recognised online presence. With this upgrade,  Alan strengthens its market position, expands its reach, and unlocks new growth opportunities, aligning with customer expectations of a reputable global brand.