From to How a Domain Upgrade Boosted Alan's Global Appeal

Alan is a health insurance platform that aims to transform the industry by prioritising customer experience and offering high-quality coverage at an affordable price. The company upgraded from to the exact brand match domain

Country domain extensions like .eu can limit a company's global appeal, hindering customer attraction and retention. The premium domain name resolves these challenges by offering a professional and internationally recognised online presence. With this upgrade,  Alan strengthens its market position, expands its reach, and unlocks new growth opportunities, aligning with customer expectations of a reputable global brand. 

Old domain
Limited Recognition, Global Expansion, Lack of Credibility
New domain