Side Real Estate Emerges as the New Owner of Highly Sought-After Domain

Side Real Estate is a brokerage platform established in 2017 by Guy Gal, Edward Wu and Hilary Saunders with the belief that traditional brokerage models do not fully support and value real estate agents. 

The company’s platform has been operating on for a considerable amount of time. Meanwhile, the desired domain name was being utilized as the digital store for SIDE, an acclaimed audio supplier with branches in London, Los Angeles, and Shanghai. In 2021, SIDE transitioned from to, and finally became available. Side Real Estate seized the opportunity and became the new owner of the highly sought-after four-letter, single-word .com domain. The acquisition of the domain name, allows Side Real Estate to simplify its online presence by dropping the “Inc” suffix, an abbreviation of incorporated. The new domain name helps further differentiate the platform from the Side Real Estate brand and creates a desired “white label” solution, enabling agents to showcase their unique strengths and offer unparalleled service to clients, ultimately allowing them to stand out and win more business.

Old domain
Traffic Loss, User Confusion, Limiting Growth
New domain