OneFitStop evolves to match its core values with a rebrand to Hapana.com
Founded in 2012, OneFitStop began with the intention of serving personal trainers. The startup has subsequently expanded into an enterprise end-to-end platform for increased member engagement, backed by business management tools for fitness organizations looking to expand.
Entrepreneurs sometimes find themselves stuck in a name they picked when their emphasis was more focused, whether it’s due to the addition of goods, services, or growth into other geographic locations. Following its substantial growth, expansion and bigger vision, the business rebranded to Hapana and introduced a new logo and brand identity. Hapana has secured an exact brand match domain name for their brand – Hapana.com. Obtaining a short and memorable .com domain name is a critical first step in the process of building a worldwide brand.
Product Expansion, Limiting Growth, Industry Evolution, Market Recognition