Vectorized Takes Pride in the Popularity of Its Redpanda Product and Renames the Company Accordingly
Vectorized was founded in 2019 by current CEO and co-founder Alexander Gallego to modernize streaming data. Redpanda was the name of the product developed. Alexander learnt that customers like and recognize the company by this name, so he made the executive decision to adopt the Redpanda name for the business as well.
Before the rebrand, the business operated on the domain Vectorized.io. The .io domain extension is a country code top-level domain (ccTLD) that is assigned to the British Indian Ocean Territory. It is often used by tech companies and startups because it is seen as trendy and modern. However, using a .io domain extension can also come with some potential risks. To further enhance the transition and reduce the risk of consumer misunderstanding, Redpanda has invested in the exact brand match domain name Redpanda.com. The new name has already passed audience testing since the consumers have been familiar with it for a long time.