Beachbody Rebrands to BODi: A Move Towards Embracing Authenticity and Personalisation in Pursuit of Health and Fitness Goals

Beachbody, a subscription-based digital fitness and nutrition platform, is changing its name to BODi to reflect its new Health Esteem category. This new approach rejects the traditional playbook of pursuing a healthy lifestyle based on self-criticism, which Beachbody used to follow. BODi’s new platform encourages people to embrace their authentic selves before pursuing health and fitness goals rather than tying their self-esteem to a specific outcome like a “beach body.” 

The company secured the exact brand match CVCV domain name –, ensuring that their brand is well-protected and open to future advancements, as well as maximising the effectiveness of their marketing activities. Renowned brands such as Nike, Dove, Visa, Sony, Lego, Bose, Puma, and others have already utilised the power of CVCV domain names to create strong brand identities that are easily recognisable and memorable.

Old domain
Product Expansion, Limiting Growth, Brand Confusion
New domain