Nreal Becomes Xreal, Looking to Wider Horizons in its Global Journey

Chinese augmented reality glasses startup Nreal has changed its name to Xreal. The rebrand is a strategic move designed to encapsulate the company’s ambitious expansion plans into the European market and the introduction of its latest products. The rebrand also follows a long-standing legal dispute between Nreal and Epic Games, a prominent player in the gaming industry. 

Nreal operated on the domain name before the rebrand. Tech businesses have frequently embraced the .ai extension since it is connected to a well-known technology phrase (Artificial Intelligence) and usually offers more availability than other popular TLDs. The extension is actually a country code top-level domain (ccTLD) for Anguilla. Country domain codes offer more freedom of choice but come with certain risks for businesses. For its new brand, Xreal secured the exact brand match domain name – This transition is not only a strategic move to resolve past naming disputes but also a forward-thinking step that positions the brand firmly for future growth and expansion.

Old domain
Traffic Loss, User Confusion, Limiting Growth
New domain