GetUpside Raises $165M Series D to Transform Brick and Mortar Commerce and Rebrands to Simply Upside

GetUpside was founded by Alex Kinner and Wayne Lin back in 2016. With the rise of e-commerce, they noticed how personalization can unlock proven value for both people and businesses, and the brick and mortar world was having a hard time keeping up. They developed the idea of a two-sided marketplace platform that drives proven, incremental profit to businesses, while at the same time giving users more purchasing power on the things they need everyday.

The business launched on, secured Series A funding and their story begun. In May 2016, the first gas stations joined GetUpside, quickly followed by grocery stores, restaurants, more funding, new office locations opening, and now – their most recent Series D funding of $165 million. It comes as no surprise the brand invested in a shorter, stronger name –, to match the success they’ve achieved and their new position as a leader in transforming brick and mortar commerce. 

Old domain
Name Complexity, Limited Recognition, Limiting Growth
New domain